The Dynamics of Customer Needs

To understand the dynamics of a business, it is important to understand customer needs. Customer needs are the basic driving force of market demand for products and services. Any business must therefore understand the needs of its customers. But what are customer needs? How can they be identified? How to identify customers with the same

The Essence of Innovation

Why is innovation so difficult? Mastering innovation is about the skill to find the exact middle of 3 overlapping conditions, that all need to be in place to create successful innovation.  In this blog I would like to discuss the challenging and often debated topic of innovation. What is innovation? What is the essence of

Hello innovators!

This is my new blog. I have created this blog to share my passion for innovation and entrepreneurship. In this blog you will find regular posts about specific topics. But also a number of real-life innovation case studies. So stay in touch! If you have reactions, please feel free to leave them behind.