Re-think your design with Design Thinking

Sometimes products run out of traction in the market, because all products look the same and hardly any innovation takes place. In this situation it can be beneficial to re-design a product in order to create a new impact in the market. Design Thinking is an effective approach to help you doing this. The result can

How to use Design to Differentiate your Product

Design is one of the attributes of a product. The importance of design depends on the expectations of the customers in a specific market. In many markets, like household appliances, clothing or cars, design is an important attribute to compete in that market. Without an attractive design, it is harder to sell products. But how