Creating an Advantage with Modularity

When creating a new product or service, it is frequently unclear how the exact market for such a product or service looks like. This is especially the case for disruptive products, for which there is no market yet. In this case it could be beneficial to create a modular product, which is flexible enough to

Using Advanced Technologies to create Better Products

In many start-ups and innovative businesses risky new technologies are developed in the product development process. This frequently results in unwanted delays and cost overruns. In this blog, an alternative way of working is proposed. This proposal is based on the different nature of technology development and product development. Product versus technologies There are many

Using the V-model to develop Winning Propositions

Whether you would like to develop a car or a web application, the V-model is a proven development tool, which helps you to realize measurable results. This blog explains the V-model and how it can be applied to various processes, including product development, platform development and software development. It also explains how the V-model can be expanded to link

Selecting High-impact Projects

In a business there are frequently more ideas for projects to be done than the number of projects which can be done with the available resources. Starting too many projects at the same time results in a loss of focus and decreases the success rate of projects. Before allocating valuable resources to specific projects, it

The Essence of Innovation

Why is innovation so difficult? Mastering innovation is about the skill to find the exact middle of 3 overlapping conditions, that all need to be in place to create successful innovation.  In this blog I would like to discuss the challenging and often debated topic of innovation. What is innovation? What is the essence of