How to create Value by Addressing your Existing Customers

When selling products or services, most people think about selling to new customers. This is especially the case for companies with a new product or service. However, value can also be created by selling to existing customers. Selling to existing customers is much more efficient than selling to new customers. This blog explains how value

Using the Sales Funnel to Boost your Sales

Companies that are unable to sell their products or services will fail. They will not generate the revenues that cover their costs. But for some companies, especially technically-oriented companies, selling products can be a challenge. What activities do you need to undertake when you want to sell your products? Who is involved in what part