Many companies treat value proposition development and product justification as separate domains, which are managed by different experts. First, a value proposition is developed by the marketeers and product managers. Afterwards, a financial business case is written by financial managers to justify expenditures. In some cases marketeers and product managers do not even care aboutContinue reading “How to use a Business Case to Optimize your Value Proposition”
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Pricing for Value
In today’s world of digital innovation and market disruption it is sometimes unclear how to price products or services. How to set a price for a disruptive product? How to determine the value for the customer in a changing market? In this blog I would like to discuss how to define a price to optimize value for both the customer and the company.