Design around the Customer with the Voice of the Customer Tree

A question which frequently comes up in innovation is how to create products or services which are really liked by customers. The Voice of the Customer Tree is a very powerful tool to define the key requirements of a product or service to ensure that the value of a proposition is delivered. The Voice of

How to create a Value Proposition

Creating a Value Proposition is for many people an abstract exercise which takes time to master. But creating a good Value Proposition is an essential step to create products or services that are successful in the market.   In this blog I will discuss the basics of creating a Value Proposition. I will discuss what