How to manage the Cash Flow Curve

In innovation-oriented companies finance is frequently overlooked. Finance is frequently a separate domain outside the direct responsibility of the engineers and marketers who drive innovation in a company. The result is that important dependencies are overlooked, which can result in serious cash flow problems or even bankruptcy of a company. In this blog a framework is

How to use a Business Case to Optimize your Value Proposition

Many companies treat value proposition development and product justification as separate domains, which are managed by different experts. First, a value proposition is developed by the marketeers and product managers. Afterwards, a financial business case is written by financial managers to justify expenditures. In some cases marketeers and product managers do not even care about